Audio demand is driving portable speaker sales

The market for ultra-portable speakers is set for strong growth

As further evidence of the new ‘golden age of audio’, the market for speakers that are battery powered and connect to devices through wi-fi or Bluetooth is set for strong growth.

 

A report by Persistence Market Research says that the market was worth around $1.5 billion in 2017 with annua growth of 12% forecast from 2018 to 2026 (CAGR).

 

“There is significant consumer demand for high-quality audio, along with audio devices that are easily portable and can be carried anywhere to places such as homes, gyms, cars, workplaces, and others,” the report says.

 

It highlights that as technology improves, particularly battery life and wireless technologies, the demand for easily-carried and connected speakers will thrive.

 

For businesses and individuals using – or considering using – audio as a marketing or internal communications medium, this forecast highlights how we are seeing a diversification from video’s dominance to a mix that includes the power of sound.