Why podcasting can build trust in your brand

Voices are powerful. Not just because they give us information, reassurance, directions, praise, warnings and so on; but because they unlock the key to who we are. And in business, who we are is arguably as important as what we are. A recent large-scale study found that listeners form very rapid personality impressions from the …

Spotify is going big on podcasting

The news this week that music streaming service Spotify has made two key acquisitions in the podcasting business is further testament to the growth of online audio content. The firm, which has 207 million active users (as of 31 Dec 2018) across 78 markets have bought podcasting platform Anchor and podcast producer Gimlet Media. In …

Mobile-first consumers driving demand for audio says Adobe

podcast listener

With more of us using mobile devices to access the internet, audio is becoming more popular Figures from the UK’ Office for National Statistics from August 2017 shows that 73% of adults access the internet ‘on the go’ and last week creative solutions firm Adobe said that the increase of a mobile-first internet is good …