Podcasting is one of the fastest-growing media and we’re pretty pleased about that!
As a business founded by a radio presenter, Communication Generation is embracing the rise of the podcast, but what is podcasting?
Here’s Steve Randall explaining more about podcasting:
A podcast is essentially a radio show that is online and on-demand. That’s it, simple eh?
Podcasting offers a more flexible and affordable option to video but is effective at helping your customers – or target audience – to see your human side. It’s a great way to share expertise and information.
You can also use a podcast as an internal communication tool. Creating a radio show exclusively for your team is a cost-effective and engaging way to get inform them of business priorities. We can help you develop a training programme using podcasts.
While video has grabbed the headlines in recent years, audio is still a key pillar of media consumption, with radio and podcast listening rising.
We also value the portability of podcasts, which can be listened to in many circumstances where video or written material would not work. For example while driving, in the bath, exercising or walking round the supermarket.
Podcasts are excellent for building an audience for your business or personal brand for several reasons that we’ve cunningly styled into an acronym:
How we can get you podcasting
As with all the services we offer, Communication Generation can either produce your podcast for you or help you to do it yourself.
Whichever you choose we’ll help with:
- The focus of your podcast – who’s it targeted at and what’s its objective?
- The format – single voice, multiple contributors, interviews? Structure of the show.
- Production – recording, editing, mixing, etc
- Distribution – how to get it online in all the best places including social media and Apple Podcasts (iTunes)
- Promotion – building your audience
A podcast can help you establish your business or personal brand as an authority in your field.
We’ll be adding more insights into the world of podcasting soon. In the meantime, to find out more just enter your details in the form below.