Podcast listening in the UK has almost doubled in the past 5 years according to Ofcom
The communications regulator says that almost 6 million people now listen to podcasts every week and all age groups are seeing growth in listening. Overall, 11% of those aged 15 and over in the UK are listening.
Among the often hard to reach 15-24 year old age group listening is even higher with 1 in 5 (18.7%) now consuming podcasts weekly.
And these figures are not the whole story because while Ofcom collected data from a range of sources to explore the rise in podcast listening, they did not have access to private networks such as business’ own websites where podcasts may be shared directly with listeners.